Archive - November 2000

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09.01 20100

How to Make Indestructible Pop-Ups (in a Cool Web2.0 Lightbox Way)

By: Lee Collins Categories:Hybrid Marketing

A lot of people believe pop-ups are annoying, but the fact is they are VERY effective when used correctly. That's what Video #1: "Insane Conversions From Targeted Dialog Boxes" is all about! In this month's session, we take a look at 'indestructible pop-ups' using a very Web 2.0 'lightbox' style technique for generating pop-ups that are unblockable in all the major browsers. The cool thing is, instead of being annoying and offensive (like most pop-ups are), we look at ways to add value to your visitor's browsing experience with some brand new Javascript techniques and sliders that have taken failing response rates from 'old' style pop-ups... and bumped them up to 20% or more.

You also get Video #2: Creating "The Ultimate Countdown Offer". This premise takes the pop-up concept from the first video of this month's series one step further, and represents one of the most effective 'urgency' creation techniques available in Internet marketing. What we're going to build in this video is a 'Countdown lightbox'. Essentially, this is a pop-up that has a pre-defined expiration period for your visitor to take a certain action before the clock hits zero... or they lose out for good. Then we jump into Video #3: "The Slide-Up Bar Visitors Can't Help But Notice". This one's an interesting play on the classic pop-up box, and is so 'under the radar' as far as being seen as one, that the visitors reflex reaction is to stop and pay attention rather than simply hit 'close' (at least in my own observations!) It works by 'sliding up' a footer that contains time-sensitive, pertinent information. (You've seen this cool footers, right? Well now you're gonna see exactly how to put one on your website!)

Grab everything right now at InsiderLessons.com.

Note: content is added monthly at InsiderLessons.com, so not all videos will be instantly available except to current members.

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23.06 20091

Direct Response Marketing 2.0

By: Lee Collins Categories:Hybrid Marketing

What happens when you combine the power of Web 2.0 Internet and tried and true Direct Response Marketing techniques? That's the question we asked ourselves almost two years ago, and Hybrid Marketing was born. But there was still a void. Maybe not a void but we felt there was something bigger. Something we were missing. So for the past 20 months we went searching for that missing ingredient. You see, what we realized (and you will too when you really think about it) is the people making the most money online (consistently, and that's important) were the people who came from the OFFLINE world. People like Dan Kennedy. And John Carlton. And Ted Nicholas. And Robert Allen. And Frank Kern. And Mike Filsaime. And T.J. Rohleder. And Michael Penland. And... the list goes on, but I think you get the idea. These are the people who use Direct Response Marketing techniques as a WEAPON and consistently crush it online. These are our mentors. And most are now close friends. And through studying Direct Response Marketing DIRECTLY from the Masters, our Hybrid Marketing system took on a whole new life. A life that was MUCH bigger than me and Robin could nurture by ourselves. So from Hybrid Marketing, and our study of OFFLINE Direct Response Marketing, a new era is born. The era of Direct Response Marketing 2.0! Direct Response Marketing 2.0 is the TRUE synergy of online and offline marketing. It combines the prowess of our Hybrid Marketing system, with the tried and true direct response skills of crusty "I was making money online before there was an Internet" marketer Alan Bechtold (we love ya man), copywriting genius "Million Dollar" Mike Morgan, and branding expert Erik Stafford into something that could change your perception of MARKETING forever!

  • Did you know: If you're just an Internet Marketer you're leaving an estimated 72% of your potential profits on the table? The Internet is just ONE media for your message, so why limit yourself to earning so little?
  • Did you know: An estimated 50% of email NEVER reaches the intended recipient? Contrast this to REAL MAIL where over 92% is consistently delivered to the intended recipient!
But rather than ramble on, I want to invite you to enjoy our creation - Direct Response Marketing 2.0: The next generation of online and offline Synergy! We'll give you FREE access to a DVD we've put together for you and a complete, state of the art online eCourse that takes you from simple Internet Mar(ke)ter to a REAL Direct Response Marketer in 10 quick lessons. Grab this now before we start charging for it => http://www.DirectResponseMarketing20.com -- Lee Collins and Robin Collins Direct Response Marketing Experts

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