Response to Reader Email: “Our Results Aren’t Typical”

We get the most interesting emails. For example, we recently had a reader send us a long, ranting email about how he felt our disclaimer (and other marketer's disclaimers) stating "our results aren't typical" is unfair because it set him up for failure. I disagree. In fact, I believe with a small shift in mindset he will see that "our results aren't typical" statement actually sets him up for success. Here's what I mean: On a scale of 1-10, it has been proven statistically that 9 out of 10 businesses fail. In reality, when we use a larger scale of 1-100, roughly 95% of businesses will fail in the first two years according to the Small Business Administration. You can Google the results yourself if you feel so inclined. Think about that for a second. Ninety-five percent (95%). That's an awfully BIG number. And an average 95% failure rate within the first two years is the typical result. You can probably see where I'm going here... So, "our results aren't typical". It's true. And that's a good thing. Scratch that - it's a GREAT thing! Why in the world would you EVER want to learn how to build a business from people who only gets "typical" results? Typical results are a 95% failure rate. Is that what you want? To stack the cards so heavily against yourself that you only expect to succeed a meager 5% of the time? Now, we could go all into mindset and how this person is unconsciously sabotaging himself for failure - but we'll save that rant for another day. The point here is you SHOULD be learning from people who get ABOVE AVERAGE RESULTS. Right? I mean, you don't really want to learn from some dude (or dudette) who fails 95% of the time DO YOU? I know I don't. So, next time you're trying to find an excuse for why you can't succeed DON'T blame it on us... because "our results aren't typical". I'd love to hear your thoughts - please comment below.