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08.01 20103

Lee Collins Named to Stompernet Faculty

By: Lee Collins Categories:Thoughts on Life & Liberty

StomperNet, the leading Internet Marketing training and educational company, has announced the addition of online and offline marketing veteran Lee Collins as StomperNet faculty. Brad Fallon, StomperNet’s CEO announced the addition of Lee Collins at Michael Penland's Internet Marketing SuperConference event in Orlando, Florida saying via Ross Goldberg that “Lee Collins adds tremendous value to Stompernet in his extensive online and offline expertise technology he calls Hybrid Marketing(tm)… when it comes to our members and the changing online landscape Lee is just the value-add that our Stompers need to succeed in 2010 and beyond.” Lee adds, "It's cool to be involved with a high-profile company like Stompernet and I look forward to adding value and helping in any way I can". If you're a Stompernet Member, look forward to Lee's first The Net Effect article this January.

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23.06 20091

Direct Response Marketing 2.0

By: Lee Collins Categories:Hybrid Marketing

What happens when you combine the power of Web 2.0 Internet and tried and true Direct Response Marketing techniques? That's the question we asked ourselves almost two years ago, and Hybrid Marketing was born. But there was still a void. Maybe not a void but we felt there was something bigger. Something we were missing. So for the past 20 months we went searching for that missing ingredient. You see, what we realized (and you will too when you really think about it) is the people making the most money online (consistently, and that's important) were the people who came from the OFFLINE world. People like Dan Kennedy. And John Carlton. And Ted Nicholas. And Robert Allen. And Frank Kern. And Mike Filsaime. And T.J. Rohleder. And Michael Penland. And... the list goes on, but I think you get the idea. These are the people who use Direct Response Marketing techniques as a WEAPON and consistently crush it online. These are our mentors. And most are now close friends. And through studying Direct Response Marketing DIRECTLY from the Masters, our Hybrid Marketing system took on a whole new life. A life that was MUCH bigger than me and Robin could nurture by ourselves. So from Hybrid Marketing, and our study of OFFLINE Direct Response Marketing, a new era is born. The era of Direct Response Marketing 2.0! Direct Response Marketing 2.0 is the TRUE synergy of online and offline marketing. It combines the prowess of our Hybrid Marketing system, with the tried and true direct response skills of crusty "I was making money online before there was an Internet" marketer Alan Bechtold (we love ya man), copywriting genius "Million Dollar" Mike Morgan, and branding expert Erik Stafford into something that could change your perception of MARKETING forever!

  • Did you know: If you're just an Internet Marketer you're leaving an estimated 72% of your potential profits on the table? The Internet is just ONE media for your message, so why limit yourself to earning so little?
  • Did you know: An estimated 50% of email NEVER reaches the intended recipient? Contrast this to REAL MAIL where over 92% is consistently delivered to the intended recipient!
But rather than ramble on, I want to invite you to enjoy our creation - Direct Response Marketing 2.0: The next generation of online and offline Synergy! We'll give you FREE access to a DVD we've put together for you and a complete, state of the art online eCourse that takes you from simple Internet Mar(ke)ter to a REAL Direct Response Marketer in 10 quick lessons. Grab this now before we start charging for it => http://www.DirectResponseMarketing20.com -- Lee Collins and Robin Collins Direct Response Marketing Experts

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08.12 20083

Response to Reader Email: “Our Results Aren’t Typical”

By: Lee Collins Categories:Thoughts on Life & Liberty

We get the most interesting emails. For example, we recently had a reader send us a long, ranting email about how he felt our disclaimer (and other marketer's disclaimers) stating "our results aren't typical" is unfair because it set him up for failure. I disagree. In fact, I believe with a small shift in mindset he will see that "our results aren't typical" statement actually sets him up for success. Here's what I mean: On a scale of 1-10, it has been proven statistically that 9 out of 10 businesses fail. In reality, when we use a larger scale of 1-100, roughly 95% of businesses will fail in the first two years according to the Small Business Administration. You can Google the results yourself if you feel so inclined. Think about that for a second. Ninety-five percent (95%). That's an awfully BIG number. And an average 95% failure rate within the first two years is the typical result. You can probably see where I'm going here... So, "our results aren't typical". It's true. And that's a good thing. Scratch that - it's a GREAT thing! Why in the world would you EVER want to learn how to build a business from people who only gets "typical" results? Typical results are a 95% failure rate. Is that what you want? To stack the cards so heavily against yourself that you only expect to succeed a meager 5% of the time? Now, we could go all into mindset and how this person is unconsciously sabotaging himself for failure - but we'll save that rant for another day. The point here is you SHOULD be learning from people who get ABOVE AVERAGE RESULTS. Right? I mean, you don't really want to learn from some dude (or dudette) who fails 95% of the time DO YOU? I know I don't. So, next time you're trying to find an excuse for why you can't succeed DON'T blame it on us... because "our results aren't typical". I'd love to hear your thoughts - please comment below.

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14.11 20084

SMART Seminar: Malaysia

By: Lee Collins Categories:Hybrid Marketing, Where is Lee Collins?

The bus is humming the soothing song of travel as we start our trip from Kuala Lumpar to Singapore. Stuart Tan and Simon Leung's SMART seminar has been a huge success in Malaysia. The enthusiastic crowd was incredibly inquisitive and longing for knowledge; grasping every opportunity to speak one on one with Lee and I to squeeze out even more insight and information before our weekend together came to an end.

A teacher's dream!

This gave us the privilege of getting to know so many fantastic Malaysians and open their eyes to how to begin their journey as a business owner and introducing them to the concepts of Hybrid Marketing; but also left little time for us to enjoy the leisure explorations of being a tourist. Our luxurious bus journey to Singapore will be our only opportunity to digest this beautiful countryside. An opportunity I am grateful for, even if it is at 60 miles per hour (or whatever the kilo translation is :-)

We have left the busy streets of Kuala Lumpar and are beginning to see the first inclinations that this country truly is a jungle paradise.

There are forests of palm trees - a beaming ocean of luscious green foliage rising and falling with the swell of the land. Looking upon the vast jungle, it is hard to imagine that only 20 minutes ago we were among a bustling metropolis melting pot of cultures. I am still amazed, when visiting different countries, at the variety of people that inhabit the cities. Americans like to think of ourselves as a diversified culture, but ours appears to be just a taste of what many other countries truly do enjoy in ways of multiplicity. Here in Malysia, it is primarily a Muslim driven philosophy. My ignorance led me to the surprising discovery of one very glaring side effect of the majority mindset - the lack of pork. I never realized how much of an impact "the other white meat" had on my diet, until it wasn't an option! The first real pangs of this meat omission came when Lee ordered a bacon cheeseburger. Let's just say that they shouldn't be allowed to advertise their somewhat lacking replication of our favorite pork product as the real thing! And WTH is beef or chicken bacon anyway? But their offerings of delicious local fare more than made up for the porkless society. A single example would be Teh Terik, a hot drink that is somehow made from tea, but more accurately resembles hot chocolate in both texture and taste - AND has to be my favorite malaysian treat by far. The name of this yummy beverage loosely translates to "pulled tea".  It is given this name by the pouring method used to create the creamy goodness.

Teh Terik = very yummy!

And the chicken and rice dishes have been fabulous...even if I must take a moment to discuss one very disturbing dietary trend....the Malaysian need for hot and spicy. It is common place for every dish to come pre-seasoned with the devil's very own fire.  And as if this were not enough, they serve chili sauce as their preferred condiment.  Plain old Ketchup gets no respect in this part of the world. Those of you familiar with my loving husband's eating habits already know that this common requirement for added heat has sat very well with his personal taste preferences.

Me, I've eaten a lot of rice!

.

I've just looked out of my private window and have found that while I was engrossed in my story telling, we have entered another world.

The dwindling evidence of civilization has been replaced by a world that I last witnessed while watching the fabulous Disney flick "The Jungle Book". Gorgeous trees cover the foothills.  There are no homes viewable from our incredibly out of place 4 lane highway.  I can just imagine the sinister snake, Kaa, peering at our bus as we make our way past his bountiful home. I feel like an excited zoo patron being given a small glimpse into another world. Beautiful.  Mysterious.  Incredible. I am going to leave you for now so I can soak in as much of this glorious landscape before it turns back into a concrete hell. Until our next chat....Pura Vida, Baby! PS  Pictures will be added later, once I get my few photo's off of the camara.  Thx for patience!

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24.10 20080

Partnership Couples Mobile Keyword Technology With Know-How

By: Lee Collins Categories:Hybrid Marketing

Hybrid Marketing(tm) is about leveraging ALL marketing channels for maximum effect. That's why we're especially proud to announce this strategic partnership in today's Press Release: FOR IMMEDIATE RELEASE: PARTNERSHIP COUPLES MOBILE KEYWORD TECHNOLOGY WITH KNOW-HOW TO GIVE MARKETERS MAXIMUM REACH (Fenton, MI) October 24, 2008:  lee-collins.com and Trumpia.com have announced a unique partnership designed to empower marketers with the ability to reach prospective customers from multiple angles. RepeatProfit.com's forthcoming Hybrid Marketing System will enable marketers and businesses of all sizes to capture the power of text messaging, email and instant messaging with tremendous efficiency and ease of use. Repeat Profits will provide its business clients with foolproof training and direction while Trumpia provides the technological backbone supporting the “marketing trifecta”. Lee Collins of lee-collins.com believes the partnership will successfully aid small business and entrepreneurial clients of all types by hurdling obstacles that currently prevent some businesses from utilizing the twenty-first century's most powerful messaging strategies. “Even companies that have used email marketing for years aren't branching out into the text and instant messaging arenas,” Lee explains.  “The numbers are astounding.  There's a tremendous opportunity to efficiently and profitably reach people but a handful of barriers are keeping too many people from making a  move”.The Repeat Profit Systems/Trumpia pairing is designed to remove those barriers. Lee is highly optimistic that providing clients with access to a powerful technological infrastructure and providing them with implementation and training assistance will do the trick, unlocking access to literally hundreds of millions of mobile devices and to countless prospects who are “outside of existing marketing loops”. “When people see just how inexpensive and successful a multi-pronged Hybrid Marketing strategy can be, they're always interested in moving forward.  Often, though, they just haven't felt prepared to take the next step.  This partnership will make it simple for anyone to integrate text messaging, email and instant messaging as part of an overall marketing plan”, Lee stated. Repeat Profits will be offering this new module in its Hybrid Marketing System to new small business clients and entrepreneurs.  The company will also service the existing Trumpia client base, and will help to market Trumpia's offering to the marketing world. For more information, download our “How to Harness the Untapped Power of Mobile Messaging” whitepaper at www.lee-collins.com/messaging. LIVE PRESS RELEASE VIEWABLE AT: http://www.prweb.com/releases/2008/10/prweb1523554.htm

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