Lee Collins » Hybrid Marketing http://lee-collins.com/blog Life, Liberty and Hybrid Marketing Sun, 05 Feb 2012 19:13:33 +0000 en hourly 1 http://wordpress.org/?v=3.3 Good-bye Michigan http://lee-collins.com/blog/1245/good-bye-michigan/ http://lee-collins.com/blog/1245/good-bye-michigan/#comments Mon, 16 May 2011 13:42:00 +0000 Lee Collins http://lee-collins.com/blog/1245/good-bye-michigan/ Posted in Articles

It seems like just yesterday I was moving to Michigan for “advancement opportunities” with EDS. Then my own business took off like a rocket and I left EDS to pursue my own self-created “advancement opportunities”. Michigan is the furthest north I have ever been, and it’s been interesting enduring the long winters followed by the [...]

Good-bye Michigan is a post from: Lee Collins

]]> http://lee-collins.com/blog/1245/good-bye-michigan/feed/ 0 5 Essential Rules For Writing Effective Headlines http://lee-collins.com/blog/943/5-essential-rules-for-writing-effective-headlines/ http://lee-collins.com/blog/943/5-essential-rules-for-writing-effective-headlines/#comments Sun, 19 Dec 2010 17:44:41 +0000 Lee Collins http://lee-collins.com/blog/?p=943 Posted in Hybrid Marketing

Do you know why most of the main articles in newspapers start with headlines relating to disasters, murders, sex and corruption? Well, I am going to tell you anyway. It’s because that’s what sells newspapers. It attracts people who read newspapers (and sometimes even those who don’t) and they buy it.

5 Essential Rules For Writing Effective Headlines is a post from: Lee Collins

]]> http://lee-collins.com/blog/943/5-essential-rules-for-writing-effective-headlines/feed/ 0 How to Avoid Losing Advertising Money http://lee-collins.com/blog/929/how-to-avoid-losing-advertising-money/ http://lee-collins.com/blog/929/how-to-avoid-losing-advertising-money/#comments Fri, 29 Oct 2010 23:11:12 +0000 Lee Collins http://lee-collins.com/blog/?p=929 Posted in Hybrid Marketing

The way you lose advertising money is by not having a plan and letting ad agencies come in and make decisions for you or making decisions on what an ad rep happens to tell you that day. I see it happen every day and this is a big mistake.

How to Avoid Losing Advertising Money is a post from: Lee Collins

]]> http://lee-collins.com/blog/929/how-to-avoid-losing-advertising-money/feed/ 0 How To Write A Killer Ad http://lee-collins.com/blog/870/how-to-write-a-killer-ad/ http://lee-collins.com/blog/870/how-to-write-a-killer-ad/#comments Sat, 14 Aug 2010 14:50:23 +0000 Lee Collins http://lee-collins.com/blog/?p=870 Posted in Hybrid Marketing

A lot of folks have been asking me how to write a killer ad. Here’s how you do it in 11 easy steps, and of course this is a Hybrid Marketing (tm) strategy so it will work equally as well online or offline (Google Adwords, newspaper, Craigslist, etc

How To Write A Killer Ad is a post from: Lee Collins

]]> http://lee-collins.com/blog/870/how-to-write-a-killer-ad/feed/ 0 Sell Them What They Want, Give Them What They Need http://lee-collins.com/blog/780/sell-them-what-they-want-give-them-what-they-need/ http://lee-collins.com/blog/780/sell-them-what-they-want-give-them-what-they-need/#comments Sun, 08 Aug 2010 14:01:50 +0000 Lee Collins http://lee-collins.com/blog/?p=780 Posted in Hybrid Marketing

There’s an old saying that you should find a need, fill it, and you’ll get rich. It’s not really true. You need to find a want and fill it. People often do not want what they need...

Sell Them What They Want, Give Them What They Need is a post from: Lee Collins

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