Lee Collins » direct response http://lee-collins.com/blog Life, Liberty and Hybrid Marketing Sun, 05 Feb 2012 19:13:33 +0000 en hourly 1 http://wordpress.org/?v=3.3 How to Avoid Losing Advertising Money http://lee-collins.com/blog/929/how-to-avoid-losing-advertising-money/ http://lee-collins.com/blog/929/how-to-avoid-losing-advertising-money/#comments Fri, 29 Oct 2010 23:11:12 +0000 Lee Collins http://lee-collins.com/blog/?p=929 Posted in Hybrid Marketing

The way you lose advertising money is by not having a plan and letting ad agencies come in and make decisions for you or making decisions on what an ad rep happens to tell you that day. I see it happen every day and this is a big mistake.

How to Avoid Losing Advertising Money is a post from: Lee Collins

]]> http://lee-collins.com/blog/929/how-to-avoid-losing-advertising-money/feed/ 0 Sell Them What They Want, Give Them What They Need http://lee-collins.com/blog/780/sell-them-what-they-want-give-them-what-they-need/ http://lee-collins.com/blog/780/sell-them-what-they-want-give-them-what-they-need/#comments Sun, 08 Aug 2010 14:01:50 +0000 Lee Collins http://lee-collins.com/blog/?p=780 Posted in Hybrid Marketing

There’s an old saying that you should find a need, fill it, and you’ll get rich. It’s not really true. You need to find a want and fill it. People often do not want what they need...

Sell Them What They Want, Give Them What They Need is a post from: Lee Collins

]]> http://lee-collins.com/blog/780/sell-them-what-they-want-give-them-what-they-need/feed/ 0 SEP 25-27 > Direct Response Marketing 2.0 Conference – Las Vegas, NV http://lee-collins.com/blog/583/sep-25-27-direct-response-marketing-20-conference-las-vegas-nv/ http://lee-collins.com/blog/583/sep-25-27-direct-response-marketing-20-conference-las-vegas-nv/#comments Fri, 25 Sep 2009 20:00:00 +0000 Lee Collins http://lee-collins.com/blog/where-are-lee-and-robin/sep-25-27-direct-response-marketing-20-conference-las-vegas-nv/ Posted in Where is Lee Collins?

SEP 25-27 > Direct Response Marketing 2.0 Conference – Las Vegas, NV is a post from: Lee Collins

SEP 25-27 > Direct Response Marketing 2.0 Conference – Las Vegas, NV is a post from: Lee Collins

]]> http://lee-collins.com/blog/583/sep-25-27-direct-response-marketing-20-conference-las-vegas-nv/feed/ 0 Direct Response Marketing 2.0 http://lee-collins.com/blog/565/direct-response-marketing-20/ http://lee-collins.com/blog/565/direct-response-marketing-20/#comments Tue, 23 Jun 2009 05:42:29 +0000 Lee Collins http://lee-collins.com/blog/?p=565 Posted in Hybrid Marketing

What happens when you combine the power of Web 2.0 Internet and tried and true Direct Response Marketing techniques? That's the question we asked ourselves almost two years ago, and Hybrid Marketing was born.

Direct Response Marketing 2.0 is a post from: Lee Collins

]]> http://lee-collins.com/blog/565/direct-response-marketing-20/feed/ 1 Where Can I Find Good Direct Mail Campaign Ideas? http://lee-collins.com/blog/32/where-can-i-find-good-direct-mail-campaign-ideas/ http://lee-collins.com/blog/32/where-can-i-find-good-direct-mail-campaign-ideas/#comments Tue, 10 Jun 2008 00:23:07 +0000 Lee Collins http://lee-collins.com/blog/?p=32 Posted in Hybrid Marketing

A reader asks: "Where exactly is the best place to get ideas for good direct mail campaigns?" He wants to integrate direct mail into his business but believes he is stuck at step 1. Here are a couple of the ideas we shared with him:

Where Can I Find Good Direct Mail Campaign Ideas? is a post from: Lee Collins

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