You Can Start, Build & Grow Your Business With
My Time-Proven Hybrid Marketing™ Strategies

Whether you’re a small business owner or an entrepreneur struggling to build a home business, now you can combine the proven techniques of traditional direct response style marketing with the speed and power of the Internet to:

Attract more customers to your business
Today’s customers seamlessly move from buying offline to buying online. Integrating our Hybrid Marketing™ strategies into your business reaches all your “hybrid customers” in the medium they feel most comfortable communicating with you every time.

Make more first time and repeat sales
The quality of a targeted customer who is eager and ready to buy is measured in dollars. Build your list the Hybrid Marketing™ way and it doesn’t matter if you have 100 or 100,000 people on your list – you’ll have a list of BUYERS (and not just tire-kickers who never buy).

Build a strong and loyal customer following
Email reliability has decreased every year since the invention of the SPAM filter – meaning your email might not even be reaching your customers. Hybrid Marketing™ lets you you reliably & affordably reach an estimated 72% more customers than with just email alone.

Hybrid Marketing™ is our proprietary system, the synergy of online marketing and offline marketing, and is the way 21st century businesses will distinguish themselves and even thrive in a downturned economy.

Are You Ready to Get Started with Hybrid Marketing™?

This website is completely dedicated to helping you understand, apply and leverage Hybrid Marketing™ 101 principles, strategies and tactics in your online or offline business.

When you’re ready for more, I recommend you start with the original uncensored Hybrid Marketing™ 101 Course. Just go “Like” my Fanpage at Facebook.com/HybridMarketing and you can have all 5 Audios + the Guidebook for free (a $197 value).

If you have questions please leave a comment (or contact me via the other means provided) and I’ll get back to you as quickly as possible.

Enjoy your journey.


 Lee Collins
World’s Foremost Hybrid Marketing™ Expert
“The Synergy of Online and Offline Marketing”

Remember to go “Like” my Fanpage at Facebook.com/HybridMarketing
and you can have all 5 Audios + the Guidebook for free (a $197 value)

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26.04 20110

A Quick Checklist for Printed Advertising

By: Lee Collins Categories:Hybrid Marketing

Hybrid MarketingTM is about leveraging messages across multiple mediums, both online AND offline seamlessly. But I always get people asking me what to do or look out for when doing printed advertising. Since many folks have NEVER done printed advertising this checklist should be helpful. Enjoy! General things to check:

  • Was adequate care and time taken in producing the final material?
  • Was it prepared to the specifications of the publication where it will appear?
  • Is the material suitable for quality reproduction?
  • Will placing the ad in a special section such as Sports or Business sections increase the chances of the ad being seen?
Checklist for the layout of the ad:
  • Is the layout well organized?
  • Is it easy to read?
  • Does it provide eye relief?
  • Is the visual format attractive and distinctive?
  • Is more white space needed to enhance readability without taking away from the message?
  • Does the illustration or visual attract attention?  Does it fit the theme of the ad? Does the visual have a caption?
  • Does the ad look professionally produced?
  • Will using color increase the impact of your ad?
Checklist for the copy:
  • Does the headline grab attention and stimulate interest?
  • Does the headline communicate the strongest message about your product or service?
  • Does the copy work with your headline(s)?
  • Does the message come across clear and understandable?
  • Does the copy list the benefits that you wanted to communicate?
  • Does the copy create urgency?
  • Does the copy tell the reader how to act? What to do? The call to action? Should they call? Should they write?
  • Has the final copy been checked before being released for publication?
  • Does the copy contain all the vital information you want it to include? Your name, address, phone number, prices, and copyright symbol for your ad? Plus other relevant information for your business.
And finally...
  • Have you set it aside and let it rest for a day or two and then come back and proofread it?
  • Has someone else looked at it?
I hope this checklist helps you better leverage the amazing power of printed advertising, and if you have any questions of comments about using Hybrid MarketingTM just let me know below! - Lee

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09.03 20112

BEWARE fake ClickBank earnings

By: Lee Collins Categories:Hybrid Marketing

Be careful out there. Take a look at the image. Since when does Feb 14 fall on a Monday followed by Feb 6 on a Sunday? Just saying. This is OBVIOUSLY a fake Clickbank earnings screen. (As if the whole "I'm a stripper done good" schtick wasn't giveaway enough.) The column doesn't even line up properly. We have to look out for each other folks. Don't get sucked into this crap. Best, Lee Collins

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21.01 20110

Lee Collins in Orlando, FL on 02/18/11

By: Lee Collins Categories:Where is Lee Collins?

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18.01 20110

Lee Collins Named StomperNet Marketing Director

By: Lee Collins Categories:Thoughts on Life & Liberty

StomperNet, the leading Internet Marketing training and educational company, has announced Lee Collins as StomperNet Marketing Director. Brad Fallon, StomperNet’s CEO announced the addition of Lee Collins as Marketing Director saying “Lee Collins adds tremendous value to StomperNet in his extensive online and offline expertise technology he calls Hybrid Marketing(tm)… when it comes to our members and the changing online landscape Lee is just the value-add that our Stompers need to succeed in 2011 and beyond.” Lee adds, “It’s cool to be involved with a high-profile company like Stompernet and I look forward to adding value and helping in any way I can”.

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