Lee Collins » Hybrid Marketing http://lee-collins.com/blog Life, Liberty and Hybrid Marketing Sun, 05 Feb 2012 19:13:33 +0000 en hourly 1 http://wordpress.org/?v=3.3 How to NOT do a website (www.hojo.com)… http://lee-collins.com/blog/1236/how-to-not-do-a-website-www-hojo-com/ http://lee-collins.com/blog/1236/how-to-not-do-a-website-www-hojo-com/#comments Mon, 02 May 2011 15:43:36 +0000 Lee Collins http://lee-collins.com/blog/?p=1236 Posted in Hybrid Marketing

Broken images, many of the links are 404, heck even their LOGO isn't showing! Have they not updated anything since 1990? And polka dots... sheesh. I think I just threw up in my mouth a little...

How to NOT do a website (www.hojo.com)… is a post from: Lee Collins

]]> http://lee-collins.com/blog/1236/how-to-not-do-a-website-www-hojo-com/feed/ 0 JC Penney Radio Ad #Fail http://lee-collins.com/blog/1177/jc-penney-radio-ad-fail/ http://lee-collins.com/blog/1177/jc-penney-radio-ad-fail/#comments Sun, 01 May 2011 03:13:12 +0000 Lee Collins http://lee-collins.com/blog/?p=1177 Posted in Hybrid Marketing

I just heard a JC Penney radio ad boldly proclaim "NO EXCLUSIONS" on their current huge sale... I think they highlighted it twice in the ad. Well, this all sounded great right up until at the end when they said "some exclusions apply".

JC Penney Radio Ad #Fail is a post from: Lee Collins

]]> http://lee-collins.com/blog/1177/jc-penney-radio-ad-fail/feed/ 0 A Quick Checklist for Printed Advertising http://lee-collins.com/blog/1136/a-quick-checklist-for-printed-advertising/ http://lee-collins.com/blog/1136/a-quick-checklist-for-printed-advertising/#comments Tue, 26 Apr 2011 18:43:57 +0000 Lee Collins http://lee-collins.com/blog/?p=1136 Posted in Hybrid Marketing

Hybrid MarketingTM is about leveraging messages across multiple mediums, both online AND offline seamlessly. But I always get people asking me what to do or look out for when doing printed advertising. Since many folks have NEVER done printed advertising this checklist should be helpful. Enjoy!

A Quick Checklist for Printed Advertising is a post from: Lee Collins

]]> http://lee-collins.com/blog/1136/a-quick-checklist-for-printed-advertising/feed/ 0 BEWARE fake ClickBank earnings http://lee-collins.com/blog/1025/beware-fake-clickbank-earnings/ http://lee-collins.com/blog/1025/beware-fake-clickbank-earnings/#comments Wed, 09 Mar 2011 16:27:38 +0000 Lee Collins http://lee-collins.com/blog/?p=1025 Posted in Hybrid Marketing

Take a look at the image. Since when does Feb 14 fall on a Monday followed by Feb 6 on a Sunday? Just saying. This is OBVIOUSLY a fake Clickbank earnings screen.

BEWARE fake ClickBank earnings is a post from: Lee Collins

]]> http://lee-collins.com/blog/1025/beware-fake-clickbank-earnings/feed/ 2 5 Essential Rules For Writing Effective Headlines http://lee-collins.com/blog/943/5-essential-rules-for-writing-effective-headlines/ http://lee-collins.com/blog/943/5-essential-rules-for-writing-effective-headlines/#comments Sun, 19 Dec 2010 17:44:41 +0000 Lee Collins http://lee-collins.com/blog/?p=943 Posted in Hybrid Marketing

Do you know why most of the main articles in newspapers start with headlines relating to disasters, murders, sex and corruption? Well, I am going to tell you anyway. It’s because that’s what sells newspapers. It attracts people who read newspapers (and sometimes even those who don’t) and they buy it.

5 Essential Rules For Writing Effective Headlines is a post from: Lee Collins

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