Articles

12.07 20110

Justin Bieber – Buck Owen’s Love Child?

You decide!

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16.05 20110

Good-bye Michigan

It seems like just yesterday I was moving to Michigan for "advancement opportunities" with EDS. Then my own business took off like a rocket and I left EDS to pursue my own self-created "advancement opportunities". Michigan is the furthest north I have ever been, and it's been interesting enduring the long winters followed by the 3-4 months of beautiful weather. But now with all my stuff packed in a POD and my essentials with me in the Rover I look forward to warmer times, interesting places and people, and whatever wonders the future holds for me. Look me up in Atlanta. Or Dallas. Or San Diego. Or ...? The Roving Marketer starts his journey today. Talk soon! Lee

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02.05 20110

How to NOT do a website (www.hojo.com)…

Broken images, many of the links are 404, heck even their LOGO isn't showing! Have they not updated anything since 1990? And polka dots... sheesh. I think I just threw up in my mouth a little... It's clear why www.hojo.com is an EPIC FAIL!  

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01.05 20110

JC Penney Radio Ad #Fail

I just heard a JC Penney radio ad boldly proclaim "NO EXCLUSIONS" on their current huge sale... I think they highlighted it twice in the ad. Well, this all sounded great right up until at the end when they said "some exclusions apply". I call this a confused message, and a confused message is a marketing failure. I'll try to get you an audio of the message. C'mon JCP - you can do better than this! - Lee

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