Comments on: How to Double Your Revenue, With Your Existing Customers http://lee-collins.com/blog/281/how-to-double-your-revenue-with-your-existing-customers/ Life, Liberty and Hybrid Marketing Tue, 26 Apr 2011 03:56:08 +0000 hourly 1 http://wordpress.org/?v=3.3 By: Lee Collins http://lee-collins.com/blog/281/how-to-double-your-revenue-with-your-existing-customers/comment-page-1/#comment-406 Lee Collins Wed, 17 Dec 2008 22:58:26 +0000 http://lee-collins.com/blog/?p=281#comment-406 Brian, Thanks for the input, but you forgot something... The first service visit is $100 that you already collected from the 40 people. That accounts for the extra $4000.00. You then offer those 40 people the upsell who (on average) THEN take the annual contract commencing from that point forward (it's not retroactive and you've already made $4000 from them). So the numbers actually do work. ;-) Thanks for the comment! All the best, Lee Collins Brian,

Thanks for the input, but you forgot something…

The first service visit is $100 that you already collected from the 40 people. That accounts for the extra $4000.00.

You then offer those 40 people the upsell who (on average) THEN take the annual contract commencing from that point forward (it’s not retroactive and you’ve already made $4000 from them).

So the numbers actually do work. ;-)

Thanks for the comment!

All the best,
Lee Collins

]]> By: Brian http://lee-collins.com/blog/281/how-to-double-your-revenue-with-your-existing-customers/comment-page-1/#comment-405 Brian Wed, 17 Dec 2008 21:10:20 +0000 http://lee-collins.com/blog/?p=281#comment-405 well, the formula as outlined here doesnt work this way, the numbers do not work, the strategy itself does work for sure. so, if we take 100 customers per $100 we have $10000, thats correct. if just 40 people take the upsell for $250 we have now: 60 * $100 + 40 * $250 thats $6000 + $10000 or total $16000 bucks. still a good number, but $16000 are not $20000 bucks ;) so the value per customer is now $160 per year. alright, just my 2 cents and never forget "buy my shit!" ;) well, the formula as outlined here doesnt work this way, the numbers do not work, the strategy itself does work for sure.
so, if we take 100 customers per $100 we have $10000, thats correct.
if just 40 people take the upsell for $250 we have now:
60 * $100 + 40 * $250 thats $6000 + $10000 or total $16000 bucks.

still a good number, but $16000 are not $20000 bucks ;)
so the value per customer is now $160 per year.

alright, just my 2 cents and never forget “buy my shit!” ;)

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