JC Penney Radio Ad #Fail

I just heard a JC Penney radio ad boldly proclaim “NO EXCLUSIONS” on their current huge sale… I think they highlighted it twice in the ad. Well, this all sounded great right up until at the end when they said “some exclusions apply”.

I call this a confused message, and a confused message is a marketing failure. I’ll try to get you an audio of the message.

C’mon JCP – you can do better than this!

- Lee